Live Brief Evaluation

In what ways did you consider Designing backwards or application of systems thinking to your project

I thought about who the client was and who their customers were. I imagined what kind of  design they would expect for a company that sells open air canopies so I tried to mimic this effect within the brochure.

In what ways have you considered the sustainability of your project process and outcomes

I had not given this thought because this was not an independent project as it was designed to meet the needs of a brief provided to me by a client. I would be concerned with the products they use to produce the final results and the materials the company uses to create their products and how sustainable they are.

In what ways have you considered the ethical implications of your project process and outcomes?

I had to think about designing the product responsibly. Because this is a real client, I had to make sure to adhere to the guidelines they provided and not go off on my own tangent (as much as I wanted to). I had to make sure to represent them in a positive light in order for them to sell and market their products and services to their customers.

What targets can you make at this point for your work in the future as a socially conscious designer

• Practice working under pressure
• Practice working towards a deadline which is very close from the start date
• Try not go get frustrated by the limitations of live briefs
• Understand that not every project I will work on will be something I will enjoy or agree with
• Try to adapt to the limitations and guide lines of the clients requirements