To start off with, I based my designs off the image below, or reasons stated in the previous blog entry. I first arranged the shapes around the canvas and added drop shadows in order to duplicate the effect of the image below and to communicate the notion of a canvas similar to the one used to cover the Shade product. I found it difficult and unenjoyable to work with the company logo because it was such an awkward design to place in the centre of things or anywhere on the page, it really threw me off and the colours I had to work with did not help either as I found them dull and boring to look at.
Working within such restricted parameters is very hard for me, coupled with the extremely limited time given I struggled a lot of not only design the brochure and insert, but also found that I was never satisfied with anything I came up with.
Next I tried to switch up some ideas and came up with a few experimental ideas off the top of my head because I was really struggling to be pleased with anything I came up with. The larger image is based off a more curved canvas design to attempt to connote shade and the idea of covering something. I liked the colour combination I used but the purple at the bottom and the faded effect on the photograph did not look right to me so I changed it.
Another problem I had was that after designing the shapes I did not have any good places to put the text because it would not show up well against the colours provided and the photographs which frustrated me even more. I think part of my frustration was due to having a more limited space than I am used to whilst trying to incorporate my ideas to the canvas.
Finally I came up with something like this which combines the canvas Idea I had initially with a more consistent colour scheme and design whilst also leaving a good amount of space for the tag line and company logo. I just applied the same concept to the back cover but I am not pleased with how the text is laid out. I probably need to use a narrower text box instead.
The double page spread is based on the image below for reasons stated in my research. 
The brief stated that the spread needed to have a central image with callouts provided in the brief folder and I thought this would be the most appropriate layout for the task.
This is my final design of the spread. I went with this design because of its futuristic aesthetic and technical style in order to convey the notion of progression in a bid to display to audiences how reliable the product and company are. I went with the green and whit theme to convey the sustainable message as well to emphasise how trustworthy the company and product are.
This is the insert. I came up with this idea for the layout off the top of my head because I was struggling with time and ideas at this point. The project had really frustrated me and after going through the whole thing not being satisfied with the outcomes, I feel like this inserts quality in terms of design and ideas is very low and absent of passion.
I scraped together basic ideas and concepts I had learned through my time in graphics and just mashed them together to create this.
